Where to Find the Feedback Tool Analytics and How to Read the Data

The Feedback Tool helps you gather customer sentiment and encourage online reviews.

To measure its performance, Localyser provides detailed analytics you can easily access and interpret.

🔍 How to Access Feedback Analytics

Go to the Feedback section from the side menu.
Click on Analytics.

Go to the Feedback section from the side menu.

Click on Analytics.

You’ll now see four graphs that give you insights into how your Feedback Tool is performing.

📈 Understanding the Analytics

Here’s what each graph means:

1. Funnel Activity

A funnel-shaped graph that shows the journey users take—from scanning the QR code to sharing a public review.

You’ll see:

Total visits to the Landing Page
Ratings submitted
Reviews shared online.

Total visits to the Landing Page

Ratings submitted

Reviews shared online.

This helps you understand how many customers are completing each step.

2. Sentiment Breakdown

A bar graph displaying how many customers rated their experience with 1 to 5 stars. It gives you a quick snapshot of customer satisfaction levels.

3. Sentiment Analysis

A pie chart summarizing:

✅ Positive reviews (4-5 stars)
😐 Neutral reviews (3 stars)
❌ Negative reviews (1-2 stars)

✅ Positive reviews (4-5 stars)

😐 Neutral reviews (3 stars)

❌ Negative reviews (1-2 stars)

This is helpful for gauging overall customer sentiment at a glance.

4. Source Breakdown

This pie chart shows where customers are posting their positive reviews (e.g., Google, TripAdvisor). It helps you identify which platforms are most effective in converting satisfied customers.

📊 Feedback Reviews in Your Reports

You can also find Feedback Tool data inside your Localyser Reports:

Go to the Reports section
Make sure Feedback is selected as a data source in the filters

Go to the Reports section

Make sure Feedback is selected as a data source in the filters

This allows you to view your Feedback analytics alongside other review platforms for a complete picture of your performance.